Epicor eMarketing empowers marketing departments with the tools to create, manage and measure marketing campaigns and activities. Every lead is identified by the marketing activities (or activities) which generated it. By tracking each lead as it moves through the sales cycle, companies can more accurately measure the effectiveness of each promotion. This enables marketing departments to perform true ROI analysis on activities and identify those activities which generate the maximum profits.

Additionally, eMarketing makes it easy to create mailing lists on the fly and then send emails, faxes or literature to a specific audience. And because eMarketing is integrated with the rest of the eFrontOffice suite, you can analyze your customer base to discover those attributes that define your best customers. With this information, you can determine how and where to market to generate the best prospects.

eMarketing helps companies understand the cost/benefit of their marketing efforts and more wisely spend their marketing dollars resulting in improvements in the top and bottom lines.